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Bickel's Cycling & Fitness

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Store Hours: M-Th 9-6, Fri 9-7, Sat 9-5 Sun Closed. We are closed on New Years Day, Memorial Day, July 4th, Labor Day, Thanksgiving & Christmas
 
 
 
 
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> True Fitness Equipment

True Fitness Equipment

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True Fitness M50 Elliptical
$2,449.00
$2,699.00

The sleek, curved profile of the M50 elliptical brings a modern, polished look to home cardio equipment. Featuring ergonomic multi-grip handles, and orthopedic cushioned footpads, the M50 elliptical is equipped with premium user-focused features. Paired with TRUE's legendary patented Heart Rate… [more]

True Fitness FORCE Ab/Back Machine
$2,800.00 - $3,000.00

TRUE is Impacting Fitness. TRUE has a thirty-four year history making the world’s most premium cardio equipment. Now, they are taking that same manufacturing and design quality and bringing it to you in the new FORCE strength line. All of the features you have come to associate with TRUE are… [more]

True Fitness FORCE Leg Press/Calf Machine
$3,100.00

TRUE is Impacting Fitness. TRUE has a thirty-four year history making the world’s most premium cardio equipment. Now, they are taking that same manufacturing and design quality and bringing it to you in the new FORCE strength line. All of the features you have come to associate with TRUE are… [more]

True Fitness FORCE Leg Extension/Leg Curl Machine
$3,000.00 - $3,200.00

TRUE is Impacting Fitness. TRUE has a thirty-four year history making the world’s most premium cardio equipment. Now, they are taking that same manufacturing and design quality and bringing it to you in the new FORCE strength line. All of the features you have come to associate with TRUE are… [more]

True Fitness FORCE Bicep/Tricep Machine
$2,800.00 - $3,000.00

TRUE is Impacting Fitness. TRUE has a thirty-four year history making the world’s most premium cardio equipment. Now, they are taking that same manufacturing and design quality and bringing it to you in the new FORCE strength line. All of the features you have come to associate with TRUE are… [more]

True Fitness FORCE Multi-Press Machine
$3,100.00 - $3,300.00

TRUE is Impacting Fitness. TRUE has a thirty-four year history making the world’s most premium cardio equipment. Now, they are taking that same manufacturing and design quality and bringing it to you in the new FORCE strength line. All of the features you have come to associate with TRUE are… [more]

True Fitness FORCE Lat-Row Machine
$2,800.00 - $3,000.00

TRUE is Impacting Fitness. TRUE has a thirty-four year history making the world’s most premium cardio equipment. Now, they are taking that same manufacturing and design quality and bringing it to you in the new FORCE strength line. All of the features you have come to associate with TRUE are… [more]

True Fitness FORCE Functional Trainer
$3,100.00

TRUE is Impacting Fitness. TRUE has a thirty-four year history making the world’s most premium cardio equipment. Now, they are taking that same manufacturing and design quality and bringing it to you in the new FORCE strength line. All of the features you have come to associate with TRUE are… [more]

True Fitness FORCE Dumbbell Rack
$600.00

TRUE is Impacting Fitness. TRUE has a thirty-four year history making the world’s most premium cardio equipment. Now, they are taking that same manufacturing and design quality and bringing it to you in the new FORCE strength line. All of the features you have come to associate with TRUE are… [more]

True Fitness FORCE Flat/Incline Bench
$525.00

TRUE is Impacting Fitness. TRUE has a thirty-four year history making the world’s most premium cardio equipment. Now, they are taking that same manufacturing and design quality and bringing it to you in the new FORCE strength line. All of the features you have come to associate with TRUE are… [more]

True Fitness FORCE Ab Bench
$450.00

TRUE is Impacting Fitness. TRUE has a thirty-four year history making the world’s most premium cardio equipment. Now, they are taking that same manufacturing and design quality and bringing it to you in the new FORCE strength line. All of the features you have come to associate with TRUE are… [more]

True Fitness Spectrum
$7,790.00 - $10,499.00

The Most Versatile Cardio Machine On the Market A stepper, elliptical and runner all in one machine — that’s the new TRUE Spectrum. The TRUE Spectrum provides versatility for every user with 1? stride adjustments from 13? to 30?, providing the most comprehensive… [more]

True Fitness CS200 Elliptical
$4,099.00

The TRUE CS200 Elliptical combines the durability and performance expected all over the world from TRUE, in a compact design to maximize your space. The CS200 provides an effective, low-impact workout that delivers optimal results. Covered with a solid warranty, the CS200 will meet the… [more]

True Fitness PS900 Treadmill
$3,999.00

The TRUE PS900 Treadmill is a rugged performer designed for durability. This workhorse is driven by a powerful DC motor that delivers TRUE’s signature smooth and quiet acceleration, and proven reliability. TRUE Fitness prides itself on manufacturing the world’s highest quality cardio… [more]

True Fitness Alpine Runner
$7,999.00 - $10,699.00

It’s not your average treadmill. It’s not your average incline trainer. The TRUE Alpine Runner is the ultimate in incline training. With an incline range of -3% to 30% you can intensify your workout like never before. Combine that with all the quality and features that you know treadmills… [more]

True Fitness Composite Glute Press

The all-new Composite Strength series from TRUE features Composite Motion® Technology, providing the integration of functional exercises using controlled movement patterns for a safer and more effective workout experience. The Glute Press combines a reverse decline lunge motion… [more]

True Fitness Composite Ab Crunch/Back Row

The all-new Composite Strength series from TRUE features Composite Motion® Technology, providing the integration of functional exercises using controlled movement patterns for a safer and more effective workout experience. The Ab Crunch/Back Row combines the benefits of core conditioning… [more]

True Fitness Composite Body Press

The all-new Composite Strength series from TRUE features Composite Motion® Technology, providing the integration of functional exercises using controlled movement patterns for a safer and more effective workout experience. The Full Body Press engages a wide variety of muscle groups… [more]

True Fitness Abdominal Crunch Bench
$575.00

Compact utility bench perfect for Abdominal Crunch exercise. [more]

True Fitness ES700-RH Elliptical with Rotating Handles
$4,374.00 - $4,774.00

The True Fitness ES700-RH Elliptical delivers ergonomic excellence with extreme durability to your home gym. Bio-mechanically engineered handle positioning provides the highest standard of comfort during your workout. Coupled with a great warranty and service plan, you know that your ES700… [more]

True Fitness Performance 100 Treadmill
$2,799.00
$2,999.00

The TRUE® Fitness Performance 100 Treadmill offers affordable quality without skimping on premium technology and engineering for your home fitness needs. The Performance 100 features TRUE’s Soft System® and is manufactured with commercial-grade materials and the… [more]

True Fitness Performance 300 Treadmill
$3,399.00

The TRUE® Fitness Performance 300 Treadmill, recognized as a Best Buy by Treadmill Doctor for several years running, is suited for users of all fitness levels. The quick keys, data feedback and challenging programs plus the addition of four unique user profiles… [more]

True Fitness Performance 800 Treadmill
$3,899.00
$4,199.00

The TRUE Fitness Performance 800 Treadmill offers a customizable experience on one of the largest running surfaces in the industry. User-friendly tabs on the bottom of the all-new touchscreen console allows up to six users to save their custom profiles. The latest… [more]

True Fitness PS300 Elliptical
$3,099.00

The PS300 is a premium, user-focused elliptical; designed to help you achieve your fitness goals at home. Manufactured with commercial-grade materials and ergonomically engineered, the PS300 elliptical is built to keep you moving for years to come. The PS300 offers 9 workout programs, orthopedic… [more]

True Fitness M30 Elliptical
$2,299.00

The New TRUE EMERGE Console has a simplistic design that is inviting and offers easy navigation. EMERGE appeals to those users who want to focus on their workout and make the most of their exercise time. Emerge offers advanced simplicity to make your home fitness routine exactly what you… [more]

True Fitness ES900 Treadmill
$5,999.00 - $8,299.00

The TRUE ES900 Treadmill is the answer to premium fitness equipment for your home. The ES900 offers superior durability, performance and innovation. Special touches, like the aluminum straddle covers, make the ES900 stylish enough for any room in your house. The TRUE ES900 is designed to be… [more]

True Fitness PS825 Treadmill
$4,799.00 - $5,899.00

The TRUE PS825 Treadmill offers you the opportunity to have a fitness facility-quality piece of equipment, that is stylish enough for your home. With the recognizable TRUE profile, the PS825 will look great in any room of your house. [more]

True Fitness PS300 Treadmill
$3,199.00

Recognized as a Best Buy for several years running, the TRUE PS300 Treadmill is suited for users of all fitness levels. It is simple to monitor your progress on the PS300 with the easy-to-read LCD screen. The quick keys, data feedback, and challenging programs provide you with all the tools… [more]

True Fitness M50 Treadmill
$2,099.00
$2,299.00

The Motivation Series from TRUE is the newest addition to an existing product line of utmost quality and precision to detail. These sleek new compact foot prints are some of the smallest in the industry, maximizing every square inch of space in your home. As in TRUE tradition, the M50 treadmill… [more]

True Fitness M30 Treadmill
$1,699.00
$1,999.00

As part of the TRUE Motivation Series, the TRUE M30 Treadmill offers you the highest in quality with the smallest impact on your budget. The M30 rivals anything in its class and is the perfect piece of home fitness equipment to help you reach your goals. Plus, with an overall length of just… [more]

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Store & Hours

Store Location

305 East Agency Road
West Burlington, IA 52655

Map Our Location

(319) 754-4410

info@bickelsinc.com

Store Hours

Open 6 Days a Week!

Mon-Thur: 9 - 6
Fri: 9 - 7
Sat: 9 - 5
Sun: Closed 


We observe the
following holidays:

New Years, Memorial Day, July 4th, Labor Day, Thanksgiving & Christmas Day!
 

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