Skip to main content

Black Friday Sale

Nov 27th - Dec 2nd

O' What Fun it is to Ride!

Unwrap Adventure with a Gift that Keeps Giving

Bikes may be hard to wrap, but they're easy to love! Stop in during our Black Friday Sale Nov 29th - Dec 2nd & we'll help you pick out the bike that's just right with all the best gear, too. It's sure to be a morning they'll never forget.

Save Up to an Additional $400 on All Trek & Electra Bikes! 

  • Up to $299 - $25 OFF
  • $300 - $999 - $50 OFF
  • $1,000 - $1,999 - $100 OFF
  • $2,000 - $3,999 - $200 OFF
  • $4,000+ - $400 OFF


Mix & Match Your Apparel!

Buy 1, Get 1 50% Off!

Now - Dec 24th

Few things are as satisfying as pulling on fresh new apparel. From breathable, moisture-wicking cycling jerseys to padded, protective shorts and gloves, we have you covered from head to toe.

20% Off All Accessories!

Up to $100 Off Select Bontrager Wheels

Nov 29 - Dec 2nd

Having all the right gear enhances your bike riding experience. From daytime visibility bike lights and comfy seats to racks and bags that hold your gear, enjoy extra store wide saving on your cycling essentials.

*Excludes Bontrager Garmin 1030


20% Off Thule & Saris Car Racks & Trainers

Nov 28 - Dec 2

Be it a quick visit to the bike shop or an extended road trip, we have a travel system for your bike(s) and all your gear! 

And as weather cools, remember you can take your outdoor bike for an indoor ride with our bicycle trainers. Along with bike shoes and shorts, you can help you make the most of spin classes, too!

Shop Car Racks

Thule Cargo Boxes for Rent

Not enough room for the kids, gifts & that fabulous green bean casserole? No worries. We offer Thule cargo box sales & rentals for your holiday travels! 

Call to Reserve!

Up to 25% Off All Home Fitness Equipment

Nov 27 - Dec 2

Designed with easy-to-use, interactive tools (along with well-built motors and frames), you will find that our treadmills, ellipticals and recumbents operate smoothly and quietly so you can exercise in confidence without waking the neighborhood. Brands including True, Horizon, Schwinn, Inspire & Life Fitness

Our local certified technicians offer in-home service, delivery & installation. In other words, we build and move it so you don't have to.

Feel Good Today!


20% Off All Inspire Fitness Equipment

Nov 27 - Dec 2

One of our most popular home fitness brands (including functional trainers and cardio striders), enjoy first class workouts from Inspire Fitness trainers with an app that works how and when you want. Join a live class &/or stream on demand without compromised equipment quality nor hidden fees.

Get Inspired!



Buy a Bag, Get 50% Off 3 Discs!

Inexpensive Outdoor Fun

Disc Golf is like the game of golf but with a frisbee disc! Fun for all ages, play individually or even join a local league!

A Bickel's Gift Card

Let Them Choose the Perfect Gift

From a new bike to a new pair of sunglasses and everything in-between, let the cycling, outdoor & fitness enthusiast in your family pick-out what it is they really need (...or secretly want) this season!

Call to Order


Holiday Financing & Layaway Available

Consider us Santa's little helpers, here to make the gift giving season easy! Take advantage of our holiday sales with layaway and financing options on both new and used bicycles and home fitness equipment.  

Learn More


Great Gifts Don't Always Fit in Sock Drawers!

We'll help you hide your special surprises from curious eyes by safely storing your new bicycle(s) &/or purchases onsite (free of charge!) until the big day arrives. We are open until Noon on Christmas Eve (December 24th). 

Keep it Under Wraps

Your Merry-Making Inspiration

Want a little extra inspiration? Flip through the pages of our 2019 Trek Holiday Catalog for the best new gear and so much more.